Performance Marketing & Analytics

Paid media with purpose.

I help international businesses build measurable acquisition systems through paid media, analytics, conversion tracking, and continuous performance optimization.

Explore Selected Work

Google Ads

Meta Ads

GA4

Google Tag Manager

Conversion Tracking

Audience Research

Keyword Research

Remarketing

Landing Page Optimization

Google Ads

Meta Ads

GA4

Google Tag Manager

Conversion Tracking

About

The thinking behind the campaigns.

I’m focused on turning paid traffic into measurable growth.

I’m MD Nahid Sheikh, a Performance Marketing & Analytics Specialist with 6 years of hands-on experience across paid acquisition, conversion tracking, and digital growth.

I specialize in Google Ads, Meta Ads, GA4, Google Tag Manager, and conversion tracking, with experience across CPA and affiliate campaigns, lead generation, e-commerce, and sweepstakes.

I take a data-driven approach to every stage of the acquisition journey—from campaign strategy and tracking to performance analysis and optimization—helping international businesses build more efficient and measurable growth systems.

06 Years Experience

05 Core Platforms

INTL Client Focus

Expertise

Where strategy meets execution.

A practical skill set covering acquisition, measurement, audience intelligence, retargeting, and landing-page optimization.

Paid Acquisition

Google Ads and Meta Ads campaign management with a focus on structure, targeting, intent, optimization, and performance analysis.

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Analytics & Measurement

GA4, Google Tag Manager, event configuration, conversion tracking, and measurement systems built around meaningful user actions.

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Audience & Keyword Research

Research-driven audience segmentation, keyword discovery, search intent analysis, and targeting refinement for stronger acquisition decisions.

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Remarketing & Retargeting

Re-engagement strategies designed to bring qualified visitors back into the conversion journey across relevant paid channels.

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Landing Page Optimization

Improving the relationship between traffic and conversion through clearer messaging, stronger user journeys, and focused landing-page experiences.

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Selected Experience

A practical approach to performance across different growth environments.

01 / Paid Acquisition CPA & Affiliate Campaigns

Building acquisition systems around targeting, tracking and optimization.

Experience managing performance-focused campaigns where traffic quality, targeting precision and conversion visibility are central to ongoing optimization.

Focus

Campaign structure, keyword strategy, audience research, conversion signals and continuous optimization.

Platforms

Google Ads · Meta Ads · GA4 · GTM

Environment

CPA · Affiliate Marketing

02 / Lead Generation Lead Acquisition

Connecting paid traffic with a clearer path to conversion.

Experience working with lead-generation campaigns where audience quality, landing-page relevance, tracking accuracy and user intent all influence the acquisition process.

Focus

Audience research, keyword research, retargeting, conversion tracking and landing-page optimization.

Platforms

Google Ads · Meta Ads · GA4

Environment

Lead Generation

03 / E-commerce Performance Commerce

Supporting the journey from discovery to purchase intent.

Experience across e-commerce campaigns where acquisition, audience behavior, remarketing, measurement and landing-page experience work together as one performance system.

Focus

Paid acquisition, audience segmentation, retargeting, tracking and landing-page optimization.

Platforms

Google Ads · Meta Ads · GA4 · GTM

Environment

E-commerce

04 / Sweepstakes Performance Campaigns

Performance thinking for high-intent acquisition environments.

Experience working with sweepstakes-oriented acquisition where campaign relevance, tracking, audience behavior and conversion flow are key components of performance analysis.

Focus

Paid acquisition, conversion tracking, remarketing, audience research and performance optimization.

Platforms

Google Ads · Meta Ads · GA4 · GTM

Environment

Sweepstakes

Methodology

A system, not a shortcut.

Performance improves when acquisition, measurement and optimization work together. My process is built around understanding the current environment first, then improving the areas that can make the biggest difference.

Understand

Review the business objective, offer, audience, acquisition channels and existing performance context.

Measure

Establish the right GA4, GTM and conversion-tracking foundation around meaningful user actions.

Acquire

Build campaign structures around audience intent, targeting quality and the economics of the offer.

Optimize

Refine campaigns, audiences, keywords, retargeting paths and landing-page experiences using performance data.

Scale

Build on what is working while maintaining measurement discipline and alignment with the wider business goal.

Credentials

Platform knowledge backed by certification.

Selected certifications across Google, HubSpot Academy, and LinkedIn covering analytics, advertising, digital marketing, inbound marketing and sales.

Google Digital Academy · Skillshop

Google Analytics 4 Certification

Analytics and measurement fundamentals for understanding user behavior, events and digital performance.

Verify Credential ↗

Google Digital Academy · Skillshop

Google Ads Search Certification

Search advertising knowledge covering campaign strategy, targeting and performance fundamentals.

Verify Credential ↗

Google Digital Academy · Skillshop

Google Ads Display Certification

Display advertising fundamentals across targeting, audience strategy and campaign performance.

Verify Credential ↗

Google Digital Academy · Skillshop

Google Ads Apps Certification

App campaign fundamentals focused on acquisition, audience reach and campaign optimization.

Verify Credential ↗

Google

Fundamentals of Digital Marketing

Core digital marketing knowledge across strategy, channels, customer journeys and measurement.

HubSpot Academy

Inbound Marketing

Inbound methodology for attracting, engaging and converting relevant audiences.

Verify Credential ↗

HubSpot Academy

Digital Advertising

Digital advertising fundamentals across campaign strategy, audience targeting and execution.

Verify Credential ↗

HubSpot Academy

Digital Marketing

Digital marketing principles supporting structured multi-channel marketing execution.

Verify Credential ↗

HubSpot Academy

Sales Management

Sales management principles supporting structured lead-to-revenue processes.

Verify Credential ↗

LinkedIn Marketing Solutions Fundamentals

Fundamentals of LinkedIn marketing solutions and professional audience-focused advertising.

Verify Credential ↗

Let's Work Together

Have a growth problem worth solving?

Whether you're reviewing paid acquisition, improving conversion tracking, or looking for a more structured performance marketing approach, let's start with a conversation about the opportunity.